Proven playbook
Programming cycles, coaching standards and pricing refined over years on a live gym floor — not a binder written from a desk.
The opportunity
A gym business without starting from zero
IronForge is a franchise collective: independently owned locations running one proven playbook. You bring the drive and the city — we bring the brand, the programming, the systems and nine years of lessons from our Austin flagship.
Franchise partners earn across memberships, personal training, nutrition coaching, the pool and the equipment shop — several revenue streams under one roof from day one.
Why IronForge
Built to fill, built to last
Full launch support
Site selection, floor design, equipment fit-out, hiring and a launch marketing plan, guided step by step by our team.
Coaching that retains
Certified-coach standards and measured member progress keep churn low — the engine every profitable location runs on.
A brand behind you
Shared marketing, a real equipment shop and a growing network of locations that send members — and credibility — your way.
How it works
Three steps to opening day
01
Apply
Tell us about yourself and your city through the contact form. We reply within one business day and arrange a call.
02
Build
Secure the site with our layout review, fit out the floor with approved equipment and train your founding team.
03
Launch
Open with a presale campaign, founding-member offers and our coaches on site for your first weeks of classes.
Questions
Franchise FAQs
Do I need gym experience?
No. Most partners come from other industries. We train you and your head coach on operations, programming and sales before opening.
How long does it take to open?
Typically four to six months from signing to opening day, depending on the site and fit-out schedule.
What does it cost?
It depends on the city and the size of the floor. Message us with your location and we will send the current investment breakdown.
Next step
Bring IronForge to your city
Tell us where you want to open and a little about yourself. Every enquiry goes straight to the franchise team — no middlemen, no obligation.